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How to Make Successful Fundraising Videos: Taking Development Marketing to a New Level

October 25, 2017

Featuring  Laurie Nivison, Director of Marketing, Historic Deerfield, Mark Shipley, Strategy Director, Wanderlust Marketing and Rawn Fulton, President, Searchlight Films

Creating videos to effectively spread your organization's message and help your fundraising efforts is fast becoming the cutting edge of visual marketing. You'll want to attend this panel discussion to find out just how to go about creating professional videos to co-exist with and strengthen your message to donors. 

Laurie Nivison, Director of Marketing, Historic Deerfield

Laurie Nivison will address the use of videos from the perspective of a marketing director who has worked with both Fulton and Shipley to produce videos for Historic Deerfield. She will speak to the power of video and its effectiveness in shaping an organization's messaging as it pertains to marketing and development initiatives.  

Mark Shipley, Strategy Director, Wanderlust Marketing

Mark Shipley will share current trends in the effective use of video on websites and social media, as well as the do's and don'ts of successful video messaging. He will share the analytics of what works, what doesn't, and what organizations should do to improve their impact with donors. 

Rawn Fulton, President, Searchlight Films

Rawn Fulton will describe the process of how successful fundraising films and videos are planned and produced.  His decades of film making experience include producing fundraising and marketing films directed at donors and supporters of a wide range of nonprofit organizations from small shops to major NGOs.

Who Should Attend?

This session is ideal for any development or marketing professional, board member, or executive director interested in using video to improve the effectiveness of their organization's fundraising efforts. The speakers will cover the mechanics of producing videos, their uses, both as film and on the web, what is effective and common mistakes to avoid. 

Where: The Delaney House, Route 5, Holyoke, MA

Registration, Networking and Breakfast open at 7:30AM. Program begins at 8:00AM.

Breakfast buffet included. Please notify us of any dietary restrictions.

This program is approved for 1.5 CFRE Credits. Please note: our September 27 program was also approved for 1.5 CFRE Credits.

 

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